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Adobe Lead Generation for Experience Consulting Services
The Brief
Adobe needed to connect with their existing accounts and reach senior decision-makers within IT and marketing to drive awareness of Adobe Experience Cloud's consulting services. Due to the pandemic, we needed to reach a global audience via virtual channels in an engaging and creative way.
The Solution
We created a series of webinars based
around a key aspect of Experience Cloud,
‘Using Data Insights to Accelerate Business
Growth’.
The series of webinars focussed on
engaging talks from leading speakers from
industries that rely heavily on data including
British Astronaut, Tim Peake, Championship winning F1 Driver Damon Hill and Netflix Co-Founder Mitch Lowe with
moderation provided by an Adobe
consultant.
The webinar series was delivered in partnership with our sister agency, In2Events who co-ordinated the webinar platform and we utilised existing Adobe data with a targeted email campaign, alongside a social media campaign on Facebook and LinkedIn. We also worked with our media partners to deliver a paid display campaign driving visitors to register on a bespoke built landing page.
In order to keep engagement going with the webinar attendees and to continue driving qualified leads for those who didnt register or registered but didn't attend, we created a bespoke report using highlights from across the webinar series with a curated video reel. The report campaign was executed across social media driving traffic to a bespoke landing page to capture further leads for the Adobe Consulting Services sales team.